Designing your website can be fun because it is essentially a blank canvas for your business. A fresh new logo, a crisp new look, and a redefined objective can all be very exciting. However, the most critical part of your website might be your homepage. It’s the first thing visitors see, and we all know how crucial first impressions can be.
If you need guidance on your website design, Beaumont specialists can help you make important decisions regarding your homepage. How should it look? Are there specific colors you want to use or avoid? How much information should be available on your homepage? These are all vital questions you want to discuss with your Beaumont design agency to ensure you provide a clean and enjoyable website experience for your visitors.
Why is the Homepage So Important to Nail?
Think of your homepage as the front door to your site. It’s the first thing visitors see, and it’s imperative that you put your best foot forward. As a result, you want to have your branding topmost and clear; not in an obnoxious way, but in a way that lets visitors know who you are and what you’re offering.
You want the intention of your website to be defined on your homepage. To not do so is to set your traffic up for failure. While your visitors might linger for a while, any confusion caused by an unclear homepage may result in them leaving without understanding what you have to offer.
Additionally, you want your homepage to establish trust and credibility. Work with professionals in website development in Beaumont to create a site that welcomes new and old visitors alike. Feature items that can build a rapport with your audience. Nothing too gregarious, but something that lets visitors know you are worthy of their business.
Lastly, you want your visitors to see a site that is organized, clean, and well thought out. It is disappointing to visit a website you’re excited about only to discover that it’s poorly designed and cluttered. Let your customers see what you have. Showcase your products or services and establish yourself as the preeminent expert in your industry.
Improving Your Conversions and Increasing Your ROI
If you want to design a website that increases your ROI while improving your conversion rate, you want to create something unique. Answer the question, “How am I different than my competition?” Reach out to a Beaumont website design company to help you ensure that your marketing focuses on precisely what it is that sets you apart.
Another step you can take to drive ROI and conversions is identifying your audience. There is no shortage of stories about companies that had a brilliant idea, only to target the wrong demographic when it came time to launch. Know everything you can about your primary audience. Relevant factors include how to effectively communicate with them, who they are, how they behave, and what motivates them.
Understanding your audience can carry over into another vital factor: branding. You want your business to push the products of your competitors to the back of your customer’s minds. You want to be at the forefront. You want to occupy that space. Give your audience a reason to buy your product. Help them understand what you’re selling them.
With an affordable web design in Beaumont, you can accomplish all this and much, much more when it comes to finding ways to earn a return on your investment. The initial cost might seem a little pricey, but in the long run, it’ll be well worth it.
Google is Now Penalizing Non-Mobile Friendly Websites
Today more than ever, mobile devices are used to access content on the web. We consume media and make purchases on the go without thinking twice about it. As a result, Google has changed the way it will rank non-mobile friendly websites.
Mobile platforms have started to outpace content accessed by desktop computers, and Google responded accordingly. As the digital landscape continues to develop, it’s important to note that change isn’t always for the worse. While some sites might view this as a bad thing, the truth is that it’s an opportunity.
If you’re starting or are thinking about a brand redesign, this is a great way to establish yourself in your respective industry. You can design your site so that the critical info is quickly and readily available to your visitors. Talk to a website specialist about how you can use this to your advantage. After all, they’re the professionals.