With so many marketing and advertising strategies to choose from, it can be hard to know which one will work best for you and your business. However, Facebook ads can be some of the most useful tools for increasing your brand’s relevance. It’s important to engage with marketing agencies in Beaumont to employ their expertise when setting up Facebook ads so you can create compelling campaigns that will increase your conversions.
Retargeting: The Most Under-Utilized Advertising Strategy
Retargeting is all about making sure your brand stays in front of potential customers online after they have already visited your website. It increases the number of times you touch on a person and leads to a higher conversion rate, which is a common advertising strategy that a professional Beaumont marketing firm can help you set up.
Website visitors rarely convert on the first visit, so retargeting is a great tool to help you reach your audience and increase brand awareness. Typically, for websites, retargeting uses cookies and Javascript to track your audience around the internet after they leave your site.
If you install a small piece of code on your website, you can place cookies in your audience’s browser and later use that cookie to deliver ads. It won’t slow your site down, and it ensures that you only show ads to the people who have been to your site before.
You won’t be able to target new people. That’s why it’s called retargeting. You are approaching your audience again, giving them a nudge, and hoping they convert to a user, purchaser, or subscriber.
The main reason retargeting is so compelling is because it targets people who already know about your brand and have an interest in it. They may not have purchased anything yet, but it won’t take as much effort to get them over the hump as it would to fill the top of your sales funnel with brand new people.
Retargeting is most effective when it’s part of a broader marketing strategy. It would be best if you were using other tools to generate site traffic so you can continuously increase the number of people you can retarget. If you need help with that and are interested in working with marketing firms, Beaumont has the best.
Facebook has excellent tools to help you build a retargeting campaign. It’s no mystery that the Facebook team is great at what it does; they know how to place ads on feeds and target relevant audiences. By using their tools or enlisting the help of specialists in digital marketing in Beaumont, you can do the same for your brand.
Standard and Custom Conversion Events
Facebook provides standard and custom conversion events, making it easy for you to set up any action you want to monitor and use for retargeting purposes. This tool is one of the most comprehensive marketing tools out there because you can genuinely track anything.
The standard conversion events allow you to set up a retargeting campaign based on a list of outcomes that Facebook has already built for you. It’s less work than creating custom events, but your options are limited.
With custom conversion events, you can set up retargeting campaigns to track and retarget anything you want: blog views, downloads, newsletter subscriptions, page views, likes, comments, and so much more.
Set up any or all these things to be tracked, and when you’re ready, you can create a new audience based on any of these actions and advertise to that audience directly. Facebook makes it easy to segment these users and reach out to them when you want.
If you are new to this type of internet marketing, Beaumont specialists are standing by to help.
E-Commerce Integrations
The goal is for people to purchase your product or service, whatever that may be. If you already have a way to sell your product online, Facebook makes it easy to integrate that shopping experience with your Facebook Page.
When your audience visits your Facebook Page, they don’t even have to navigate to your website. Your shop is right in front of them already. With integrations like Shopify, WooCommerce, and more, you can plug your Facebook pixel ID onto the platform, and your e-commerce page will appear on your Facebook dashboard.
You can use the custom conversion events to retarget those who have visited your shop before, track what they’re putting in their cart, and then prompt them to return to purchase. Eliminate cart abandonment and target your messaging more effectively.
Engagement Retargeting
You can also target people based on engagement with other social media pages like Instagram. Set up a custom audience based on Instagram bio visits and you’ll be able to retarget customers who follow you across both social media platforms.
This is different from creating conversion events based on an action that the user performs. Engagement retargeting involves how they’re engaging with your social media profile and other members of the Facebook family of apps.
You’ll find all these tools in your Facebook Ads Manager dashboard, but it’s smart to work with a digital marketing agency in Beaumont to help you set it up effectively. Marketing companies in Beaumont know what works for local businesses and have experience setting up Facebook ads.
