We started this project knowing that we needed some wins right off the start to get traffic coming in. We used our own keyword research method to find some great topics to start with. Once we established a consistent flow of traffic we build out large pillar articles targetting animal specifics. After the pillar articles were written we siloed our content around those pillar articles and followed the content briefs within them. We have been able to accomplish an 8400% traffic increase and are on our way to seeing over 2000 visitors per month.