Posts in category: Facebook Ads

There are several ways to market and advertise your business. Some methods will be right for you and some won’t. However, how do you know which direction to take? Facebook ads are versatile solutions that can help you get the word out about your services or product in a big way. You can engage with local marketing agencies in Temecula to get expert advice on setting up relevant Facebook ads for your business and increasing traffic and conversions.

Retargeting: The Most Under-Utilized Advertising Strategy

With retargeting, you can get your name in front of people who have already seen your website and know who you are. It takes several touches on a potential customer before they think about buying, so retargeting can help place your business in front of them multiple times so you can increase conversions. It’s a common strategy that many marketing companies in Temecula use.

It’s rare that your website visitors will convert on their first visit, so using retargeting can ensure that you reach your audience in a way they don’t expect. Websites use cookies and JavaScript to track your audience’s travels through the internet even after they navigate away from your site.

An unobtrusive piece of code on your site can put cookies in any visitor’s browser and then deliver strategic ads later. It doesn’t slow down your site or their browser, and it gives you the ability to target ads to the people who have already landed on your page.

You can’t target new people, but that’s the point; it’s called retargeting because you are directing your content toward a specific person, nudging them to subscribe to your services or purchase your product.

Retargeting is so much more effective than other marketing tools because it gets you in front of people who already know who you are and have expressed interest in what you do or offer. Even though they haven’t made a purchase yet, it doesn’t take much additional effort to convert them as it would a brand-new potential customer.

If you incorporate retargeting into your existing marketing strategy, it can be much more useful than it would be on its own. The purpose of retargeting is not to get people to your website; it’s to follow them after they leave. To track them after they leave, you need a separate strategy to get them there first.

Using other marketing strategies to generate traffic on your website gives you a constant stream of people to retarget. If you need help with either approach, a digital marketing agency in Temecula can help.

Facebook’s tools are comprehensive and can help you build custom retargeting campaigns in a few easy steps. Facebook is good at what they do. They have experience placing relevant ads on user feeds. You can use these same tools with the help of marketing firms in Temecula to implement effective strategies for your brand.

Standard and Custom Conversion Events

Facebook’s standard and custom conversion events make it easy for anyone to set up retargeting campaigns based on user actions. These tools are some of the most comprehensive marketing tools on the internet because Facebook will allow you to track anything.

Standard conversion events are already set up for you. All you must do is choose an event from the list and set up a retargeting campaign based on that event. It doesn’t require as much work as setting up custom events, but you don’t have as many options.

Custom conversion events allow you to set up retargeting campaigns by tracking users via blog views, newsletter subscriptions, page views, downloads, comments, likes, and much more.

Once you set up what you want to track, you can create new audiences based on these events and then market to that audience directly. Facebook lets you segment users in any way you like and communicate with them when it’s convenient for you. If you need help with this type of internet marketing, Temecula is home to the best specialists!

E-Commerce Integrations

Ultimately, you want people to purchase your products. If you already have an online store, you can integrate that with Facebook to make it easy for visitors to shop your brand without navigating away from their Facebook account.

When visitors view your Facebook page, they won’t have to click a new URL to visit your site. With shop integration, they can already see the products you have and purchase them easily. If you use Shopify or WooCommerce, among others, you can plug in a Facebook pixel ID to connect the two.

By implementing the custom conversion events we already talked about, you can target people who have visited you before, track what they put in their cart, and then make sure they return to purchase it later. You can reduce or eliminate abandonment with these types of tools.

Engagement Retargeting

If you want to track people who visit other social media pages like Instagram, you can do that, too. Track your audience from Instagram to Facebook and back by setting up a custom audience by way of Instagram bio visits and retarget those who follow you across various social media platforms.

All these tools are available on the Facebook Ads Manager dashboard, but you should always work with Temecula marketing companies to get you set up correctly. If you need help with digital marketing in Temecula, our experts will work with your local business to set up Facebook campaigns.

With so many marketing and advertising strategies to choose from, it can be hard to know which one will work best for you and your business. However, Facebook ads can be some of the most useful tools for increasing your brand’s relevance. It’s important to engage with marketing agencies in Beaumont to employ their expertise when setting up Facebook ads so you can create compelling campaigns that will increase your conversions.

Retargeting: The Most Under-Utilized Advertising Strategy

Retargeting is all about making sure your brand stays in front of potential customers online after they have already visited your website. It increases the number of times you touch on a person and leads to a higher conversion rate, which is a common advertising strategy that a professional Beaumont marketing firm can help you set up.

Website visitors rarely convert on the first visit, so retargeting is a great tool to help you reach your audience and increase brand awareness. Typically, for websites, retargeting uses cookies and Javascript to track your audience around the internet after they leave your site.

If you install a small piece of code on your website, you can place cookies in your audience’s browser and later use that cookie to deliver ads. It won’t slow your site down, and it ensures that you only show ads to the people who have been to your site before.

You won’t be able to target new people. That’s why it’s called retargeting. You are approaching your audience again, giving them a nudge, and hoping they convert to a user, purchaser, or subscriber.

The main reason retargeting is so compelling is because it targets people who already know about your brand and have an interest in it. They may not have purchased anything yet, but it won’t take as much effort to get them over the hump as it would to fill the top of your sales funnel with brand new people.

Retargeting is most effective when it’s part of a broader marketing strategy. It would be best if you were using other tools to generate site traffic so you can continuously increase the number of people you can retarget. If you need help with that and are interested in working with marketing firms, Beaumont has the best.

Facebook has excellent tools to help you build a retargeting campaign. It’s no mystery that the Facebook team is great at what it does; they know how to place ads on feeds and target relevant audiences. By using their tools or enlisting the help of specialists in digital marketing in Beaumont, you can do the same for your brand.

Standard and Custom Conversion Events

Facebook provides standard and custom conversion events, making it easy for you to set up any action you want to monitor and use for retargeting purposes. This tool is one of the most comprehensive marketing tools out there because you can genuinely track anything.

The standard conversion events allow you to set up a retargeting campaign based on a list of outcomes that Facebook has already built for you. It’s less work than creating custom events, but your options are limited.

With custom conversion events, you can set up retargeting campaigns to track and retarget anything you want: blog views, downloads, newsletter subscriptions, page views, likes, comments, and so much more.

Set up any or all these things to be tracked, and when you’re ready, you can create a new audience based on any of these actions and advertise to that audience directly. Facebook makes it easy to segment these users and reach out to them when you want.

If you are new to this type of internet marketing, Beaumont specialists are standing by to help.

E-Commerce Integrations

The goal is for people to purchase your product or service, whatever that may be. If you already have a way to sell your product online, Facebook makes it easy to integrate that shopping experience with your Facebook Page.

When your audience visits your Facebook Page, they don’t even have to navigate to your website. Your shop is right in front of them already. With integrations like Shopify, WooCommerce, and more, you can plug your Facebook pixel ID onto the platform, and your e-commerce page will appear on your Facebook dashboard.

You can use the custom conversion events to retarget those who have visited your shop before, track what they’re putting in their cart, and then prompt them to return to purchase. Eliminate cart abandonment and target your messaging more effectively.

Engagement Retargeting

You can also target people based on engagement with other social media pages like Instagram. Set up a custom audience based on Instagram bio visits and you’ll be able to retarget customers who follow you across both social media platforms.

This is different from creating conversion events based on an action that the user performs. Engagement retargeting involves how they’re engaging with your social media profile and other members of the Facebook family of apps.

You’ll find all these tools in your Facebook Ads Manager dashboard, but it’s smart to work with a digital marketing agency in Beaumont to help you set it up effectively. Marketing companies in Beaumont know what works for local businesses and have experience setting up Facebook ads.