A Southern California heating and cooling company with a website Google barely knew existed. Five months after the new town and guide pages started going live, it was showing up in search more than 70,000 times a month.
more Google search appearances this summer than the same four months a year earlier.
This HVAC Service Business installs and repairs heating and cooling systems across a cluster of fast growing Southern California towns. The work was good. The website was not doing any of it.
In the summer of 2025, peak AC season, the whole site appeared in Google just 1,245 times in four months and brought in 18 visits. Only four pages were showing up at all, and the average one sat at position 59. That is page six of Google, where nobody looks.
Dedicated pages for each service in each town the company works in, so a homeowner searching for help in their own city finds a page written for that city.
Plain answers to the questions people ask before they call anyone: what it costs, which brand to buy, how to get the rebate.
Times a page from the client site appeared in Google, by month. June 2025 through September 2026.
Heating and cooling demand is seasonal, so this compares June 18 to October 12 in both years rather than one season against another.
| What it measures | Summer 2025 | Summer 2026 | Change |
|---|---|---|---|
| Times the site appeared in Google | 1,245 | 203,639 | 164× as many |
| Visits from Google | 18 | 500 | 28× as many |
| Pages drawing search traffic | 4 | 193 | 189 more |
| Average position in results | 59.3 | 19.3 | 40 places better |
In the last 28 days the site came up for 3,432 different searches. And 67% of all appearances came from searches naming a town or the local region, not generic phrases that could be anywhere in the country. These are people looking for help near them.
Different searches the site appeared for, last 28 days3,432Town specific searches averaging page one113Pages averaging page one36A year ago, seven out of ten appearances were effectively invisible. Now the bulk sit on pages two and three and are still climbing, with 36 pages averaging page one.
Top pages by visits, last 90 days.
| Page | Visits | Times shown | Avg position |
|---|---|---|---|
| Lorem guide page title here | 97 | 2,880 | 9.7 |
| Lorem brand page title | 77 | 3,150 | 9.7 |
| Lorem cost guide page title here, region | 34 | 4,461 | 16.7 |
| Lorem page | 33 | 12,300 | 22.8 |
| Lorem decoder page title | 29 | 3,826 | 9.6 |
| Lorem local guide page title for town | 21 | 4,404 | 6.2 |
| Lorem system cost page, town title | 17 | 1,158 | 7.2 |
The town repair pages are the most seen pages on the site. The two largest AC repair town pages were shown 16,845 and 12,735 times. Both average position 14 to 20, queued right behind page one. People researching a decision are already finding this HVAC Service Business, and people searching for a repair in their town are starting to.
Visits still have the furthest to travel, and the reason is position, not the pages themselves. On this site, how often a search appearance turns into a click depends almost entirely on which page of Google it lands on:
click rate
click rate
click rate
Only 15% of appearances are on page one today. The other 85% are stacked on pages two and three, where almost nobody clicks. So the work from here is not getting seen more. It is moving rankings that already exist up a page.
The other lever is the Google Business Profile. For local repair searches, Google shows the map listings above the ordinary results, so the profile and its reviews do work the website cannot.
80,518 appearances already sit on page two. At page one click rates they would be worth roughly five times the visits, without a single extra search.