There are several ways to market and advertise your business. Some methods will be right for you and some won’t. However, how do you know which direction to take? Facebook ads are versatile solutions that can help you get the word out about your services or product in a big way. You can engage with local marketing agencies in Temecula to get expert advice on setting up relevant Facebook ads for your business and increasing traffic and conversions.
Retargeting: The Most Under-Utilized Advertising Strategy
With retargeting, you can get your name in front of people who have already seen your website and know who you are. It takes several touches on a potential customer before they think about buying, so retargeting can help place your business in front of them multiple times so you can increase conversions. It’s a common strategy that many marketing companies in Temecula use.
It’s rare that your website visitors will convert on their first visit, so using retargeting can ensure that you reach your audience in a way they don’t expect. Websites use cookies and JavaScript to track your audience’s travels through the internet even after they navigate away from your site.
An unobtrusive piece of code on your site can put cookies in any visitor’s browser and then deliver strategic ads later. It doesn’t slow down your site or their browser, and it gives you the ability to target ads to the people who have already landed on your page.
You can’t target new people, but that’s the point; it’s called retargeting because you are directing your content toward a specific person, nudging them to subscribe to your services or purchase your product.
Retargeting is so much more effective than other marketing tools because it gets you in front of people who already know who you are and have expressed interest in what you do or offer. Even though they haven’t made a purchase yet, it doesn’t take much additional effort to convert them as it would a brand-new potential customer.
If you incorporate retargeting into your existing marketing strategy, it can be much more useful than it would be on its own. The purpose of retargeting is not to get people to your website; it’s to follow them after they leave. To track them after they leave, you need a separate strategy to get them there first.
Using other marketing strategies to generate traffic on your website gives you a constant stream of people to retarget. If you need help with either approach, a digital marketing agency in Temecula can help.
Facebook’s tools are comprehensive and can help you build custom retargeting campaigns in a few easy steps. Facebook is good at what they do. They have experience placing relevant ads on user feeds. You can use these same tools with the help of marketing firms in Temecula to implement effective strategies for your brand.
Standard and Custom Conversion Events
Facebook’s standard and custom conversion events make it easy for anyone to set up retargeting campaigns based on user actions. These tools are some of the most comprehensive marketing tools on the internet because Facebook will allow you to track anything.
Standard conversion events are already set up for you. All you must do is choose an event from the list and set up a retargeting campaign based on that event. It doesn’t require as much work as setting up custom events, but you don’t have as many options.
Custom conversion events allow you to set up retargeting campaigns by tracking users via blog views, newsletter subscriptions, page views, downloads, comments, likes, and much more.
Once you set up what you want to track, you can create new audiences based on these events and then market to that audience directly. Facebook lets you segment users in any way you like and communicate with them when it’s convenient for you. If you need help with this type of internet marketing, Temecula is home to the best specialists!
E-Commerce Integrations
Ultimately, you want people to purchase your products. If you already have an online store, you can integrate that with Facebook to make it easy for visitors to shop your brand without navigating away from their Facebook account.
When visitors view your Facebook page, they won’t have to click a new URL to visit your site. With shop integration, they can already see the products you have and purchase them easily. If you use Shopify or WooCommerce, among others, you can plug in a Facebook pixel ID to connect the two.
By implementing the custom conversion events we already talked about, you can target people who have visited you before, track what they put in their cart, and then make sure they return to purchase it later. You can reduce or eliminate abandonment with these types of tools.
Engagement Retargeting
If you want to track people who visit other social media pages like Instagram, you can do that, too. Track your audience from Instagram to Facebook and back by setting up a custom audience by way of Instagram bio visits and retarget those who follow you across various social media platforms.
All these tools are available on the Facebook Ads Manager dashboard, but you should always work with Temecula marketing companies to get you set up correctly. If you need help with digital marketing in Temecula, our experts will work with your local business to set up Facebook campaigns.
